Design System
Innovator Talk Series
Project / Role
At Intertrust, there's a talk series where the external/internal speakers share their technological insights. I was tasked to work on the separate branding of the talk series, which has the new name called "Innovator Series". I started with brainstorming the idea, researching other talk events such as TED Talks and Creative Mornings.
The requirement was to create new identity/branding of Innovator Series separate from Intertrust branding. I worked on the new design system as well as the logo for the talk series.
Ideation
Color Studies
When I was discovering colors for this project, I focused on the word "passion." The Innovator Series is about passion. Passion about discovering new technology and something they've learned, and passion to share that knowledge. From the listeners' perspective, it's about passion to learn and hear about new findings.
Passion is also associated with something warm. I decided to explore warm colors such as red and gradient to translate heat and see how it works.
Logo Design
Design System in Sketch
